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COUNTER published its first Code of Practice in 2003 and has since been improving this international standard to meet the evolving needs of its library, publisher and vendor membership. Work is now underway on Release 5 of the COUNTER Code of Practice with a promise that it will provide improved reporting on usage of scholarly information in an ever-changing discovery and access environment. The themes of Release 5 are consistency, clarity, simplification, flexibility and continuous maintenance. This presentation addresses how Release 5 aims to address current challenges to ensure that all publishers and content providers are able to achieve compliance.